Creating the right content for your sales funnel

70% of content created by marketing is never used by sales. So who’s getting it wrong? Sales? Marketing? Both? Our guide will show you how to create content with the sales process in mind which will prove more effective for your sales team, and reduce wasted marketing spend. Not only that, it will enable you to open more doors, pitch better and win more proposals.
Find out how creating the right content can have an impact on your business.

  • The Sales process – create the right content for each stage in the buyer journey
  • Use insights – gather information from the customer, directly and indirectly to focus content on the right areas
  • The importance of educational content in lead generation
  • The key to creating great sales content for pitches
  • What to include in your business proposals